What’s in a claim?: The effect of green benefit claims on customer willingness to buy

Additional Metadata
Thesis Advisor	Rekom, J. van, Berens, G.A.J.M.
Persistent URL	hdl.handle.net/2105/25751
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Neve, O.A. de. (2010). What’s in a claim?: The effect of green benefit claims on customer willingness to buy. In Marketing Management.http://hdl.handle.net/2105/25751

What’s in a claim?