2011-12-06
The impact of cause-related marketing on attitude towards the cause
Publication
Publication
Additional Metadata | |
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Rekom, J. van, Berens, G.A.J.M. | |
hdl.handle.net/2105/25775 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Caspel, J.J. van. (2011, December 6). The impact of cause-related marketing on attitude towards the cause. Marketing Management. Retrieved from http://hdl.handle.net/2105/25775
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