The influence of free gifts on consumers’ purchase intention: Direct or save the best for last?

Additional Metadata
Keywords	Gifts, Purchase intention, Product attitude
Thesis Advisor	Rekom, J. van, Cramwinckel, F.M.
Persistent URL	hdl.handle.net/2105/25782
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Vrolijk, L.W. (2011, September 30). The influence of free gifts on consumers’ purchase intention: Direct or save the best for last?. Marketing Management. Retrieved from http://hdl.handle.net/2105/25782

The influence of free gifts on consumers’ purchase intention