The influence of free gifts on consumers’ purchase intention: Direct or save the best for last?

Additional Metadata
Keywords	Gifts, Purchase intention, Product attitude
Thesis Advisor	Rekom, J. van, Cramwinckel, F.M.
Persistent URL	hdl.handle.net/2105/25782
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Vrolijk, L.W. (2011). The influence of free gifts on consumers’ purchase intention: Direct or save the best for last?. In Marketing Management.http://hdl.handle.net/2105/25782

The influence of free gifts on consumers’ purchase intention