Repositioning vs. brand extension during a paradigm shift

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Keywords	Repositioning, Brand extensions, Name change, Brand names, Paradigm shift, Brand loyalty, Blue ocean strategy
Thesis Advisor	Rekom, J. van, Berens, G.A.J.M.
Persistent URL	hdl.handle.net/2105/25823
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Kim, E.J. (2012). Repositioning vs. brand extension during a paradigm shift. In Marketing Management.http://hdl.handle.net/2105/25823

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