Repositioning vs. brand extension during a paradigm shift

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Keywords	Repositioning, Brand extensions, Name change, Brand names, Paradigm shift, Brand loyalty, Blue ocean strategy
Thesis Advisor	Rekom, J. van, Berens, G.A.J.M.
Persistent URL	hdl.handle.net/2105/25823
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Kim, E.J. (2012, March 13). Repositioning vs. brand extension during a paradigm shift. Marketing Management. Retrieved from http://hdl.handle.net/2105/25823

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