Know thy market beyond the click: what are the success factors of social networking sites in Japan?: the case of Mixi, Facebook and Twitter

Additional Metadata
Keywords	Japan, Social networks, Adoption model, Technology acceptance model (TAM)
Thesis Advisor	Go, F.M., Nadolska, A.M.
Persistent URL	hdl.handle.net/2105/25835
Series	Marketing Management , Strategic Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Ng, J. (2011). Know thy market beyond the click: what are the success factors of social networking sites in Japan?: the case of Mixi, Facebook and Twitter. In Strategic Management.http://hdl.handle.net/2105/25835

Know thy market beyond the click: what are the success factors of social networking sites in Japan?