2009-12-18
An investigation into the consequences of cause-related marketing on corporate image
Publication
Publication
A comparative analysis between low-involvement and high-involvement products
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Go, F.M., Hagemeijer, R.E. | |
hdl.handle.net/2105/25840 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Eijkel, N.E. van den. (2009, December 18). An investigation into the consequences of cause-related marketing on corporate image. Marketing Management. Retrieved from http://hdl.handle.net/2105/25840
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