An investigation into the consequences of cause-related marketing on corporate image: A comparative analysis between low-involvement and high-involvement products

Additional Metadata
Thesis Advisor	Go, F.M., Hagemeijer, R.E.
Persistent URL	hdl.handle.net/2105/25840
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Eijkel, N.E. van den. (2009, December 18). An investigation into the consequences of cause-related marketing on corporate image: A comparative analysis between low-involvement and high-involvement products. Marketing Management. Retrieved from http://hdl.handle.net/2105/25840

An investigation into the consequences of cause-related marketing on corporate image