An investigation into the consequences of cause-related marketing on corporate image: A comparative analysis between low-involvement and high-involvement products

Additional Metadata
Thesis Advisor	Go, F.M., Hagemeijer, R.E.
Persistent URL	hdl.handle.net/2105/25840
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Eijkel, N.E. van den. (2009). An investigation into the consequences of cause-related marketing on corporate image: A comparative analysis between low-involvement and high-involvement products. In Marketing Management.http://hdl.handle.net/2105/25840

An investigation into the consequences of cause-related marketing on corporate image