2010-09-16
Consumer responses to a globalised advertising policy
Publication
Publication
Is it consumer or product specific?
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Verlegh, P.W.J., Giessner, S.R. | |
hdl.handle.net/2105/25842 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Bracke, S.N.J. (2010, September 16). Consumer responses to a globalised advertising policy. Marketing Management. Retrieved from http://hdl.handle.net/2105/25842
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