Consumer responses to a globalised advertising policy: Is it consumer or product specific?

Additional Metadata
Keywords	Globalisation, Advertising, Consumer behaviour, Marketing
Thesis Advisor	Verlegh, P.W.J., Giessner, S.R.
Persistent URL	hdl.handle.net/2105/25842
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Bracke, S.N.J. (2010, September 16). Consumer responses to a globalised advertising policy: Is it consumer or product specific?. Marketing Management. Retrieved from http://hdl.handle.net/2105/25842

Consumer responses to a globalised advertising policy