Consumer responses to a globalised advertising policy: Is it consumer or product specific?

Additional Metadata
Keywords	Globalisation, Advertising, Consumer behaviour, Marketing
Thesis Advisor	Verlegh, P.W.J., Giessner, S.R.
Persistent URL	hdl.handle.net/2105/25842
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Bracke, S.N.J. (2010). Consumer responses to a globalised advertising policy: Is it consumer or product specific?. In Marketing Management.http://hdl.handle.net/2105/25842

Consumer responses to a globalised advertising policy