2012-03-22
To like or not to like: the effect on brand loyalty
Publication
Publication
whether liking a brand community on Facebook increases brand loyalty, a case of Samsung Mobile
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Looman, J.L., Baalen, P.J. van | |
hdl.handle.net/2105/25848 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Niamat, Z.Z. (2012, March 22). To like or not to like: the effect on brand loyalty. Marketing Management. Retrieved from http://hdl.handle.net/2105/25848
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