To like or not to like: the effect on brand loyalty: whether liking a brand community on Facebook increases brand loyalty, a case of Samsung Mobile

Additional Metadata
Keywords	Brand loyalty, Brand community, Facebook, Social media
Thesis Advisor	Looman, J.L., Baalen, P.J. van
Persistent URL	hdl.handle.net/2105/25848
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Niamat, Z.Z. (2012, March 22). To like or not to like: the effect on brand loyalty: whether liking a brand community on Facebook increases brand loyalty, a case of Samsung Mobile. Marketing Management. Retrieved from http://hdl.handle.net/2105/25848

To like or not to like: the effect on brand loyalty