The impact of social media on customer loyalty: A research into the influence of effective use of social media on consumer loyalty in the football industry

Additional Metadata
Keywords	Social media, Football, Sports industry/market/sector, Customer loyalty
Thesis Advisor	Molenaar, C.N.A, Wiele, A. van der
Persistent URL	hdl.handle.net/2105/25855
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Wijnen, C.J. van. (2012, September 18). The impact of social media on customer loyalty: A research into the influence of effective use of social media on consumer loyalty in the football industry. Marketing Management. Retrieved from http://hdl.handle.net/2105/25855

The impact of social media on customer loyalty