Music in radio-advertising: Towards an idealpoint of background music tempo for recall and involvement in the elaboration likelihood model

Additional Metadata
Thesis Advisor	Verlegh, P.W.J., Stam, D.A.
Persistent URL	hdl.handle.net/2105/25861
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Ent, L.J.P. van der. (2009, September 8). Music in radio-advertising: Towards an idealpoint of background music tempo for recall and involvement in the elaboration likelihood model. Marketing Management. Retrieved from http://hdl.handle.net/2105/25861

Music in radio-advertising