2009-09-08
Music in radio-advertising
Publication
Publication
Towards an idealpoint of background music tempo for recall and involvement in the elaboration likelihood model
Additional Metadata | |
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Verlegh, P.W.J., Stam, D.A. | |
hdl.handle.net/2105/25861 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Ent, L.J.P. van der. (2009, September 8). Music in radio-advertising. Marketing Management. Retrieved from http://hdl.handle.net/2105/25861
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