Music in radio-advertising: Towards an idealpoint of background music tempo for recall and involvement in the elaboration likelihood model

Additional Metadata
Thesis Advisor	Verlegh, P.W.J., Stam, D.A.
Persistent URL	hdl.handle.net/2105/25861
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Ent, L.J.P. van der. (2009). Music in radio-advertising: Towards an idealpoint of background music tempo for recall and involvement in the elaboration likelihood model. In Marketing Management.http://hdl.handle.net/2105/25861

Music in radio-advertising