2011-03-18
A multi-category investigation of the effect of premium characteristics on consumer evaluations
Publication
Publication
The role of fun, uniqueness and fit
Additional Metadata | |
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Jong, M.G. de, Mom, T.J.M. | |
hdl.handle.net/2105/25888 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Berg, R.J. van den. (2011, March 18). A multi-category investigation of the effect of premium characteristics on consumer evaluations. Marketing Management. Retrieved from http://hdl.handle.net/2105/25888
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