A multi-category investigation of the effect of premium characteristics on consumer evaluations: The role of fun, uniqueness and fit

Additional Metadata
Keywords	Premium, Gifts, Promotions
Thesis Advisor	Jong, M.G. de, Mom, T.J.M.
Persistent URL	hdl.handle.net/2105/25888
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Berg, R.J. van den. (2011, March 18). A multi-category investigation of the effect of premium characteristics on consumer evaluations: The role of fun, uniqueness and fit. Marketing Management. Retrieved from http://hdl.handle.net/2105/25888

A multi-category investigation of the effect of premium characteristics on consumer evaluations