A multi-category investigation of the effect of premium characteristics on consumer evaluations: The role of fun, uniqueness and fit

Additional Metadata
Keywords	Premium, Gifts, Promotions
Thesis Advisor	Jong, M.G. de, Mom, T.J.M.
Persistent URL	hdl.handle.net/2105/25888
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Berg, R.J. van den. (2011). A multi-category investigation of the effect of premium characteristics on consumer evaluations: The role of fun, uniqueness and fit. In Marketing Management.http://hdl.handle.net/2105/25888

A multi-category investigation of the effect of premium characteristics on consumer evaluations