Preferential sponsoring: A research to investigate the importance of personal objectives in sponsorship relationships

Additional Metadata
Keywords	Marketing, Sports industry/market/sector, Ice hockey, Sponsoring, Decision making
Thesis Advisor	Go, F.M., Engeldorp Gastelaars, P. van
Persistent URL	hdl.handle.net/2105/25889
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Beek, R.M. (2011, March 30). Preferential sponsoring: A research to investigate the importance of personal objectives in sponsorship relationships. Marketing Management. Retrieved from http://hdl.handle.net/2105/25889

Preferential sponsoring