2011-03-30
Preferential sponsoring
Publication
Publication
A research to investigate the importance of personal objectives in sponsorship relationships
Additional Metadata | |
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, , , , | |
Go, F.M., Engeldorp Gastelaars, P. van | |
hdl.handle.net/2105/25889 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Beek, R.M. (2011, March 30). Preferential sponsoring. Marketing Management. Retrieved from http://hdl.handle.net/2105/25889
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