Preferential sponsoring: A research to investigate the importance of personal objectives in sponsorship relationships

Additional Metadata
Keywords	Marketing, Sports industry/market/sector, Ice hockey, Sponsoring, Decision making
Thesis Advisor	Go, F.M., Engeldorp Gastelaars, P. van
Persistent URL	hdl.handle.net/2105/25889
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Beek, R.M. (2011). Preferential sponsoring: A research to investigate the importance of personal objectives in sponsorship relationships. In Marketing Management.http://hdl.handle.net/2105/25889

Preferential sponsoring