Impulse buying: using ‘upselling’ to increase sales in a B2B market: a research about the difference in impulsive buying behaviour between B2C and B2B markets to help Nestlé Waters Direct increase sales via ‘upselling’

Additional Metadata
Thesis Advisor	Beukenkamp, P.A., Berens, G.A.J.M.
Persistent URL	hdl.handle.net/2105/25901
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Hoogerwerf, M.C.E. (2009, September 16). Impulse buying: using ‘upselling’ to increase sales in a B2B market: a research about the difference in impulsive buying behaviour between B2C and B2B markets to help Nestlé Waters Direct increase sales via ‘upselling’. Marketing Management. Retrieved from http://hdl.handle.net/2105/25901

Impulse buying: using ‘upselling’ to increase sales in a B2B market