2009-09-16
Impulse buying: using ‘upselling’ to increase sales in a B2B market
Publication
Publication
a research about the difference in impulsive buying behaviour between B2C and B2B markets to help Nestlé Waters Direct increase sales via ‘upselling’
| Additional Metadata | |
|---|---|
| Beukenkamp, P.A., Berens, G.A.J.M. | |
| hdl.handle.net/2105/25901 | |
| Marketing Management | |
| Organisation | Rotterdam School of Management |
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Hoogerwerf, M.C.E. (2009, September 16). Impulse buying: using ‘upselling’ to increase sales in a B2B market. Marketing Management. Retrieved from http://hdl.handle.net/2105/25901
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