2010-12-17
Understanding the determinants of brand loyalty and dealer loyalty in the Dutch car market
Publication
Publication
The case of the multi-branding car dealer
Additional Metadata | |
---|---|
, , | |
Looman, J.L., Hagemeijer, R.E. | |
hdl.handle.net/2105/25911 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Nootenboom, T. (2010, December 17). Understanding the determinants of brand loyalty and dealer loyalty in the Dutch car market. Marketing Management. Retrieved from http://hdl.handle.net/2105/25911
|