2010-12-17
Understanding the determinants of brand loyalty and dealer loyalty in the Dutch car market
Publication
Publication
The case of the multi-branding car dealer
| Additional Metadata | |
|---|---|
| , , | |
| Looman, J.L., Hagemeijer, R.E. | |
| hdl.handle.net/2105/25911 | |
| Marketing Management | |
| Organisation | Rotterdam School of Management |
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Nootenboom, T. (2010, December 17). Understanding the determinants of brand loyalty and dealer loyalty in the Dutch car market: The case of the multi-branding car dealer. Marketing Management. Retrieved from http://hdl.handle.net/2105/25911 |
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