2012-09-20
Music for nothing and the gigs for free?
Publication
Publication
An exploratory research on the effectiveness and the success factors of a pay what you want pricing strategy
| Additional Metadata | |
|---|---|
| , , | |
| Silva Lourenco, C.J. da, Dittrich, K. | |
| hdl.handle.net/2105/25917 | |
| Management of Innovation , Marketing Management | |
| Organisation | Rotterdam School of Management |
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Dulk, M.L. den. (2012). Music for nothing and the gigs for free?: An exploratory research on the effectiveness and the success factors of a pay what you want pricing strategy. In Marketing Management.http://hdl.handle.net/2105/25917 |
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