Ethno-marketing: the influence of ethno-focused advertisements on the buying intention of L’Oréal cosmetics: what is the effect of approaching creole women as being ‘creole’ in ads on their buying intention of L’Oréal cosmetics?

Additional Metadata
Keywords	Ethnic marketing, L’Oreal, Cosmetic industry/market/sector, Advertising, Women
Thesis Advisor	Rekom, J. van, Berens, G.A.J.M.
Persistent URL	hdl.handle.net/2105/25919
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Donk, C.T.C. (2012, September 14). Ethno-marketing: the influence of ethno-focused advertisements on the buying intention of L’Oréal cosmetics: what is the effect of approaching creole women as being ‘creole’ in ads on their buying intention of L’Oréal cosmetics?. Marketing Management. Retrieved from http://hdl.handle.net/2105/25919

Ethno-marketing: the influence of ethno-focused advertisements on the buying intention of L’Oréal cosmetics