2012-09-14
Ethno-marketing: the influence of ethno-focused advertisements on the buying intention of L’Oréal cosmetics
Publication
Publication
what is the effect of approaching creole women as being ‘creole’ in ads on their buying intention of L’Oréal cosmetics?
Additional Metadata | |
---|---|
, , , , | |
Rekom, J. van, Berens, G.A.J.M. | |
hdl.handle.net/2105/25919 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Donk, C.T.C. (2012, September 14). Ethno-marketing: the influence of ethno-focused advertisements on the buying intention of L’Oréal cosmetics. Marketing Management. Retrieved from http://hdl.handle.net/2105/25919
|