2011-12-16
Spreading the word online
Publication
Publication
Factors that influence consumers engaging in electronic word-of-mouth
Additional Metadata | |
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, , , | |
Looman, J.L., Dittrich, K. | |
hdl.handle.net/2105/25930 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Bhogal, D.S. (2011, December 16). Spreading the word online. Marketing Management. Retrieved from http://hdl.handle.net/2105/25930
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