Spreading the word online: Factors that influence consumers engaging in electronic word-of-mouth

Additional Metadata
Keywords	Word of mouth (WOM), Virtual community, Online, Customer involvement
Thesis Advisor	Looman, J.L., Dittrich, K.
Persistent URL	hdl.handle.net/2105/25930
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Bhogal, D.S. (2011, December 16). Spreading the word online: Factors that influence consumers engaging in electronic word-of-mouth. Marketing Management. Retrieved from http://hdl.handle.net/2105/25930

Spreading the word online