Spreading the word online: Factors that influence consumers engaging in electronic word-of-mouth

Additional Metadata
Keywords	Word of mouth (WOM), Virtual community, Online, Customer involvement
Thesis Advisor	Looman, J.L., Dittrich, K.
Persistent URL	hdl.handle.net/2105/25930
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Bhogal, D.S. (2011). Spreading the word online: Factors that influence consumers engaging in electronic word-of-mouth. In Marketing Management.http://hdl.handle.net/2105/25930

Spreading the word online