2010-12-17
The influence of brand personality and argument strength on consumers’ response towards the brand
Publication
Publication
A moderating role for involvement
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Smeesters, D.H.R.V., Berens, G.A.J.M. | |
hdl.handle.net/2105/25935 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Lang, M.V. de. (2010, December 17). The influence of brand personality and argument strength on consumers’ response towards the brand. Marketing Management. Retrieved from http://hdl.handle.net/2105/25935
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