The influence of brand personality and argument strength on consumers’ response towards the brand: A moderating role for involvement

Additional Metadata
Keywords	Consumer behaviour, Customer involvement, Brand personality, Argumentation strength
Thesis Advisor	Smeesters, D.H.R.V., Berens, G.A.J.M.
Persistent URL	hdl.handle.net/2105/25935
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Lang, M.V. de. (2010, December 17). The influence of brand personality and argument strength on consumers’ response towards the brand: A moderating role for involvement. Marketing Management. Retrieved from http://hdl.handle.net/2105/25935

The influence of brand personality and argument strength on consumers’ response towards the brand