Daily deals and loyalty: What leads Groupon customers to be loyal?

Additional Metadata
Keywords	Groupon, Attitudinal loyalty, Daily deals, Price promotions
Thesis Advisor	Gelper, S.E.C., Kavadis, N.
Persistent URL	hdl.handle.net/2105/25945
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Welter, A.J.A.E. (2013). Daily deals and loyalty: What leads Groupon customers to be loyal?. In Marketing Management.http://hdl.handle.net/2105/25945

Daily deals and loyalty