Daily deals and loyalty: What leads Groupon customers to be loyal?

Additional Metadata
Keywords	Groupon, Attitudinal loyalty, Daily deals, Price promotions
Thesis Advisor	Gelper, S.E.C., Kavadis, N.
Persistent URL	hdl.handle.net/2105/25945
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Welter, A.J.A.E. (2013, September 25). Daily deals and loyalty: What leads Groupon customers to be loyal?. Marketing Management. Retrieved from http://hdl.handle.net/2105/25945

Daily deals and loyalty