Additional Metadata
Keywords Groupon, Attitudinal loyalty, Daily deals, Price promotions
Thesis Advisor Gelper, S.E.C., Kavadis, N.
Persistent URL hdl.handle.net/2105/25945
Series Marketing Management
Citation
Welter, A.J.A.E. (2013, September 25). Daily deals and loyalty. Marketing Management. Retrieved from http://hdl.handle.net/2105/25945