2010-09-24
White space in advertising
Publication
Publication
The differential effects on purchase intention between product groups
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, , , | |
Bergh, B. van den, Verheul, I. | |
hdl.handle.net/2105/25953 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Groenendijk, J. (2010, September 24). White space in advertising. Marketing Management. Retrieved from http://hdl.handle.net/2105/25953
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