White space in advertising: The differential effects on purchase intention between product groups

Additional Metadata
Keywords	Advertising, Purchase intention, Perception, White space
Thesis Advisor	Bergh, B. van den, Verheul, I.
Persistent URL	hdl.handle.net/2105/25953
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Groenendijk, J. (2010, September 24). White space in advertising: The differential effects on purchase intention between product groups. Marketing Management. Retrieved from http://hdl.handle.net/2105/25953

White space in advertising