White space in advertising: The differential effects on purchase intention between product groups

Additional Metadata
Keywords	Advertising, Purchase intention, Perception, White space
Thesis Advisor	Bergh, B. van den, Verheul, I.
Persistent URL	hdl.handle.net/2105/25953
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Groenendijk, J. (2010). White space in advertising: The differential effects on purchase intention between product groups. In Marketing Management.http://hdl.handle.net/2105/25953

White space in advertising