Cognitive and attitudinal effects of comparative print advertising: Differentiation, consumer attitudes and purchase intention

Additional Metadata
Keywords	Comperative advertising, Attitudes, Cognition, Differentiation, Purchase intention
Thesis Advisor	Klooster, E. van ‘t, Hoogendoorn, J.
Persistent URL	hdl.handle.net/2105/25980
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Stam, R.P. (2012, September 25). Cognitive and attitudinal effects of comparative print advertising: Differentiation, consumer attitudes and purchase intention. Marketing Management. Retrieved from http://hdl.handle.net/2105/25980

Cognitive and attitudinal effects of comparative print advertising