2012-09-25
Cognitive and attitudinal effects of comparative print advertising
Publication
Publication
Differentiation, consumer attitudes and purchase intention
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, , , , | |
Klooster, E. van ‘t, Hoogendoorn, J. | |
hdl.handle.net/2105/25980 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Stam, R.P. (2012, September 25). Cognitive and attitudinal effects of comparative print advertising. Marketing Management. Retrieved from http://hdl.handle.net/2105/25980
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