Cognitive and attitudinal effects of comparative print advertising: Differentiation, consumer attitudes and purchase intention

Additional Metadata
Keywords	Comperative advertising, Attitudes, Cognition, Differentiation, Purchase intention
Thesis Advisor	Klooster, E. van ‘t, Hoogendoorn, J.
Persistent URL	hdl.handle.net/2105/25980
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Stam, R.P. (2012). Cognitive and attitudinal effects of comparative print advertising: Differentiation, consumer attitudes and purchase intention. In Marketing Management.http://hdl.handle.net/2105/25980

Cognitive and attitudinal effects of comparative print advertising