2009-09-28
Premium-based promotional offers in a business-to-business market
Publication
Publication
A research of a comparison between the effects of different premium-based promotional offers upon the sales, expressed in effectiveness of fixed routing, within Nestlé Waters Direct
| Additional Metadata | |
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| Wierenga, B., Wynstra, J.Y.F. | |
| hdl.handle.net/2105/26019 | |
| Marketing Management | |
| Organisation | Rotterdam School of Management |
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Brink, C. (2009, September 28). Premium-based promotional offers in a business-to-business market. Marketing Management. Retrieved from http://hdl.handle.net/2105/26019
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