Premium-based promotional offers in a business-to-business market: A research of a comparison between the effects of different premium-based promotional offers upon the sales, expressed in effectiveness of fixed routing, within Nestlé Waters Direct

Additional Metadata
Thesis Advisor	Wierenga, B., Wynstra, J.Y.F.
Persistent URL	hdl.handle.net/2105/26019
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Brink, C. (2009, September 28). Premium-based promotional offers in a business-to-business market: A research of a comparison between the effects of different premium-based promotional offers upon the sales, expressed in effectiveness of fixed routing, within Nestlé Waters Direct. Marketing Management. Retrieved from http://hdl.handle.net/2105/26019

Premium-based promotional offers in a business-to-business market