2011-12-13
The effects of social media usage in the fuzzy front end on products’ success
Publication
Publication
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, , , , | |
Beije, P.R., Everdingen, Y.M. van | |
hdl.handle.net/2105/26026 | |
Management of Innovation , Marketing Management | |
Organisation | Rotterdam School of Management |
Sielhorst, L.M.C. (2011, December 13). The effects of social media usage in the fuzzy front end on products’ success. Marketing Management. Retrieved from http://hdl.handle.net/2105/26026
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