2011-09-19
Consumer reviews on the internet
Publication
Publication
A study on the effect of online review elements on the willingness to buy
| Additional Metadata | |
|---|---|
| , , | |
| Szymanowski, M., Eijk, A.R. van der | |
| hdl.handle.net/2105/26058 | |
| Marketing Management | |
| Organisation | Rotterdam School of Management |
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Vonk, M. (2011, September 19). Consumer reviews on the internet: A study on the effect of online review elements on the willingness to buy. Marketing Management. Retrieved from http://hdl.handle.net/2105/26058 |
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