2009-12-18
Marketing innovation
Publication
Publication
The effect of marketing on innovative adoption within a commodity market
Additional Metadata | |
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Ataman, M.B., Menko, R. | |
hdl.handle.net/2105/26061 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Laloe, S.U. (2009, December 18). Marketing innovation. Marketing Management. Retrieved from http://hdl.handle.net/2105/26061
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