Marketing innovation: The effect of marketing on innovative adoption within a commodity market

Additional Metadata
Thesis Advisor	Ataman, M.B., Menko, R.
Persistent URL	hdl.handle.net/2105/26061
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Laloe, S.U. (2009, December 18). Marketing innovation: The effect of marketing on innovative adoption within a commodity market. Marketing Management. Retrieved from http://hdl.handle.net/2105/26061

Marketing innovation