Marketing innovation: The effect of marketing on innovative adoption within a commodity market

Additional Metadata
Thesis Advisor	Ataman, M.B., Menko, R.
Persistent URL	hdl.handle.net/2105/26061
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Laloe, S.U. (2009). Marketing innovation: The effect of marketing on innovative adoption within a commodity market. In Marketing Management.http://hdl.handle.net/2105/26061

Marketing innovation