FYI: your customer is in control: research on how companies are most effective in responding to word of mouth in online communities

Additional Metadata
Keywords	Social media, Online, Word of mouth (WOM)
Thesis Advisor	Verlegh, P.W.J., Boons, M.
Persistent URL	hdl.handle.net/2105/26062
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Go, D.M.K. (2011). FYI: your customer is in control: research on how companies are most effective in responding to word of mouth in online communities. In Marketing Management.http://hdl.handle.net/2105/26062

FYI: your customer is in control