2011-09-21
What information sources influence consumers in their choice of a smartphone?
Publication
Publication
Decision making process and purchase intention
| Additional Metadata | |
|---|---|
| , , , , , | |
| Szymanowski, M., Eijk, A.R. van der | |
| hdl.handle.net/2105/26067 | |
| Marketing Management | |
| Organisation | Rotterdam School of Management |
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Voorneman, M.L.G. (2011, September 21). What information sources influence consumers in their choice of a smartphone?: Decision making process and purchase intention. Marketing Management. Retrieved from http://hdl.handle.net/2105/26067 |
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