Child advertisement: celebrity endorsers versus celebrity spokes characters

Additional Metadata
Thesis Advisor	Vanhamme, J., Dierendonck, H.G.H. van
Persistent URL	hdl.handle.net/2105/26091
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Heemskerk, B.M. (2009, September 30). Child advertisement: celebrity endorsers versus celebrity spokes characters. Marketing Management. Retrieved from http://hdl.handle.net/2105/26091

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