Child advertisement: celebrity endorsers versus celebrity spokes characters: the differences in influence between celebrity endorsers and celebrity spokes characters towards children

Additional Metadata
Thesis Advisor	Vanhamme, J., Dierendonck, H.G.H. van
Persistent URL	hdl.handle.net/2105/26091
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Heemskerk, B.M. (2009, September 30). Child advertisement: celebrity endorsers versus celebrity spokes characters: the differences in influence between celebrity endorsers and celebrity spokes characters towards children. Marketing Management. Retrieved from http://hdl.handle.net/2105/26091

Child advertisement: celebrity endorsers versus celebrity spokes characters