Outdoor advertising effectiveness: A research about consumers’ recall and recognition

Additional Metadata
Thesis Advisor	Jong, M.G. de, Eijk, A.R. van der
Persistent URL	hdl.handle.net/2105/26094
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Palfenier, J.R. (2009, December 14). Outdoor advertising effectiveness: A research about consumers’ recall and recognition. Marketing Management. Retrieved from http://hdl.handle.net/2105/26094

Outdoor advertising effectiveness