2009-12-14
Outdoor advertising effectiveness
Publication
Publication
A research about consumers’ recall and recognition
Additional Metadata | |
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Jong, M.G. de, Eijk, A.R. van der | |
hdl.handle.net/2105/26094 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Palfenier, J.R. (2009, December 14). Outdoor advertising effectiveness. Marketing Management. Retrieved from http://hdl.handle.net/2105/26094
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