Outdoor advertising effectiveness: A research about consumers’ recall and recognition

Additional Metadata
Thesis Advisor	Jong, M.G. de, Eijk, A.R. van der
Persistent URL	hdl.handle.net/2105/26094
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Palfenier, J.R. (2009). Outdoor advertising effectiveness: A research about consumers’ recall and recognition. In Marketing Management.http://hdl.handle.net/2105/26094

Outdoor advertising effectiveness