2009-06-26
Evaluation of brand extensions
Publication
Publication
The impact of communication strategies
Additional Metadata | |
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Everdingen, Y.M. van, Berens, G.A.J.M. | |
hdl.handle.net/2105/26098 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Surink, D.H. (2009, June 26). Evaluation of brand extensions. Marketing Management. Retrieved from http://hdl.handle.net/2105/26098
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