Evaluation of brand extensions: The impact of communication strategies

Additional Metadata
Thesis Advisor	Everdingen, Y.M. van, Berens, G.A.J.M.
Persistent URL	hdl.handle.net/2105/26098
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Surink, D.H. (2009, June 26). Evaluation of brand extensions: The impact of communication strategies. Marketing Management. Retrieved from http://hdl.handle.net/2105/26098

Evaluation of brand extensions