‘Mobile coupons’ as saviour of department stores: The subprise case : the effect of consumer engaging online discount coupons on consumer's offline shopping intentions

Additional Metadata
Keywords	Coupons, Gamification, Purchase intention, Motivation
Thesis Advisor	Klooster, E. van ‘t, Molenaar, C.N.A.
Persistent URL	hdl.handle.net/2105/26104
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Rewinkel, M.B.A. (2014). ‘Mobile coupons’ as saviour of department stores: The subprise case : the effect of consumer engaging online discount coupons on consumer's offline shopping intentions. In Marketing Management.http://hdl.handle.net/2105/26104

‘Mobile coupons’ as saviour of department stores