2010-09-30
Unbundle and tumble?: are consumers willing to pay extra for ‘frills’ on full service carriers’ flights?
Publication
Publication
an analysis of the consumers perspective and utility regarding the unbundling of airfares based on brand image, service attributes, ticket prices and the perceived level of injustice
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| , , , , , | |
| Rekom, J. van, Rijsdijk, S.A. | |
| hdl.handle.net/2105/26151 | |
| Marketing Management | |
| Organisation | Rotterdam School of Management |
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Eck, L.A. van. (2010, September 30). Unbundle and tumble?: are consumers willing to pay extra for ‘frills’ on full service carriers’ flights?: an analysis of the consumers perspective and utility regarding the unbundling of airfares based on brand image, service attributes, ticket prices and the perceived level of injustice. Marketing Management. Retrieved from http://hdl.handle.net/2105/26151 |
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