2009-06-24
The influence of a brand extension on the perceived brand essence
Publication
Publication
What is the influence of a brand extension on the perceived brand essence and what does this mean for consumer evaluations of the brand?
| Additional Metadata | |
|---|---|
| Rekom, J. van, Szymanowska, M. | |
| hdl.handle.net/2105/26155 | |
| Finance & Investments , Marketing Management | |
| Organisation | Rotterdam School of Management |
|
Breukelen, G. van. (2009, June 24). The influence of a brand extension on the perceived brand essence. Marketing Management. Retrieved from http://hdl.handle.net/2105/26155
|
|