The influence of a brand extension on the perceived brand essence: What is the influence of a brand extension on the perceived brand essence and what does this mean for consumer evaluations of the brand?

Additional Metadata
Thesis Advisor	Rekom, J. van, Szymanowska, M.
Persistent URL	hdl.handle.net/2105/26155
Series	Finance & Investments , Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Breukelen, G. van. (2009). The influence of a brand extension on the perceived brand essence: What is the influence of a brand extension on the perceived brand essence and what does this mean for consumer evaluations of the brand?. In Marketing Management.http://hdl.handle.net/2105/26155

The influence of a brand extension on the perceived brand essence