Uncovering the influence of appeal type and matching

Additional Metadata
Keywords	Rational appeals, Emotional appeals, Advertising, Hedonic, Utilitarian
Thesis Advisor	Looman, J.L., Lioukas, C.
Persistent URL	hdl.handle.net/2105/26160
Series	Marketing Management , Management of Innovation
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Fon, T.H. (2010, December 17). Uncovering the influence of appeal type and matching. Management of Innovation. Retrieved from http://hdl.handle.net/2105/26160

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