Uncovering the influence of appeal type and matching: The role of information processing and innovativeness

Additional Metadata
Keywords	Rational appeals, Emotional appeals, Advertising, Hedonic, Utilitarian
Thesis Advisor	Looman, J.L., Lioukas, C.
Persistent URL	hdl.handle.net/2105/26160
Series	Marketing Management , Management of Innovation
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Fon, T.H. (2010, December 17). Uncovering the influence of appeal type and matching: The role of information processing and innovativeness. Management of Innovation. Retrieved from http://hdl.handle.net/2105/26160

Uncovering the influence of appeal type and matching