2010-06-25
Loyalty programs
Publication
Publication
What is the effect of multi-vendor loyalty programs on attitudes, loyalty intentions and price perceptions of consumers compared to single-vendor loyalty programs?
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, , , | |
Beukenkamp, P.A., Engeldorp Gastelaars, P. van | |
hdl.handle.net/2105/26163 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Nigten, M.J.D. (2010, June 25). Loyalty programs. Marketing Management. Retrieved from http://hdl.handle.net/2105/26163
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