Loyalty programs: What is the effect of multi-vendor loyalty programs on attitudes, loyalty intentions and price perceptions of consumers compared to single-vendor loyalty programs?

Additional Metadata
Keywords	Loyalty cards, Loyalty programs, Multi vendors, Single vendors
Thesis Advisor	Beukenkamp, P.A., Engeldorp Gastelaars, P. van
Persistent URL	hdl.handle.net/2105/26163
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Nigten, M.J.D. (2010, June 25). Loyalty programs: What is the effect of multi-vendor loyalty programs on attitudes, loyalty intentions and price perceptions of consumers compared to single-vendor loyalty programs?. Marketing Management. Retrieved from http://hdl.handle.net/2105/26163

Loyalty programs