Loyalty programs: What is the effect of multi-vendor loyalty programs on attitudes, loyalty intentions and price perceptions of consumers compared to single-vendor loyalty programs?

Additional Metadata
Keywords	Loyalty cards, Loyalty programs, Multi vendors, Single vendors
Thesis Advisor	Beukenkamp, P.A., Engeldorp Gastelaars, P. van
Persistent URL	hdl.handle.net/2105/26163
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Nigten, M.J.D. (2010). Loyalty programs: What is the effect of multi-vendor loyalty programs on attitudes, loyalty intentions and price perceptions of consumers compared to single-vendor loyalty programs?. In Marketing Management.http://hdl.handle.net/2105/26163

Loyalty programs