Visualisation in online marketing: How contrast in pictures can influence choice behavior of consumers in the Albert Heijn web-shop

Additional Metadata
Keywords	Ecommerce, Online marketing, Colours, Choice behaviour, Purchase intention, Albert Heijn
Thesis Advisor	Levallois, C., Li, T.
Persistent URL	hdl.handle.net/2105/26175
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Rozema, K.W. (2011, December 20). Visualisation in online marketing: How contrast in pictures can influence choice behavior of consumers in the Albert Heijn web-shop. Marketing Management. Retrieved from http://hdl.handle.net/2105/26175

Visualisation in online marketing