The influence of familiar music on brand attitude in TV advertising

Additional Metadata
Keywords	Brand attitude, Music, Television (TV)
Thesis Advisor	Bergh, B. van den, Rijsdijk, S.A.
Persistent URL	hdl.handle.net/2105/26176
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Rodermond, M.C. (2010, December 14). The influence of familiar music on brand attitude in TV advertising. Marketing Management. Retrieved from http://hdl.handle.net/2105/26176

Publication