2010-12-15
Consumer empowerment in CSR activities
Publication
Publication
The effects of empowerment-to-select strategies on attachment to the company and the personal well being and behavioral intentions of consumers
| Additional Metadata | |
|---|---|
| , , , | |
| Fuchs, C., Tims, B. | |
| hdl.handle.net/2105/26187 | |
| Marketing Management , Finance & Investments | |
| Organisation | Rotterdam School of Management |
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Kraak, D. van de. (2010, December 15). Consumer empowerment in CSR activities: The effects of empowerment-to-select strategies on attachment to the company and the personal well being and behavioral intentions of consumers. Finance & Investments. Retrieved from http://hdl.handle.net/2105/26187 |
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