Optimize your premium-based promotion: The relationship between product-premium fit and choice and their influence on consumer behavior

Additional Metadata
Keywords	Premium, Price discounts, Premium based promotional offer, Sales promotions, Gifts, Consumer choices
Thesis Advisor	Hooge, I.E. de, Wubben, M.J.J.
Persistent URL	hdl.handle.net/2105/26225
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Gorsira, J.H.B. (2011, March 18). Optimize your premium-based promotion: The relationship between product-premium fit and choice and their influence on consumer behavior. Marketing Management. Retrieved from http://hdl.handle.net/2105/26225

Optimize your premium-based promotion