2011-03-18
Optimize your premium-based promotion
Publication
Publication
The relationship between product-premium fit and choice and their influence on consumer behavior
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, , , , , | |
Hooge, I.E. de, Wubben, M.J.J. | |
hdl.handle.net/2105/26225 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Gorsira, J.H.B. (2011, March 18). Optimize your premium-based promotion. Marketing Management. Retrieved from http://hdl.handle.net/2105/26225
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